The Weekly Watercooler: Is Appointment TV Making a Comeback in the Streaming Era?
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The Weekly Watercooler: Is Appointment TV Making a Comeback in the Streaming Era?

For over a decade, the narrative has been one of absolute dominion. The reign of the streaming service, with its all-you-can-watch buffets and binge-ready seasons, was supposed to have slain the ancient dragon of appointment television. The cultural ritual of gathering at a specific day and time to watch a show as it aired—a practice […]

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Posted On : Published By : Sudhanshu Mehta
From Superhero Fatigue to “Barbenheimer”: What’s Next for the American Blockbuster?
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From Superhero Fatigue to “Barbenheimer”: What’s Next for the American Blockbuster?

For nearly two decades, the roadmap for blockbuster success in Hollywood was a well-worn, highly profitable path. It was a strategy built on shared universes, spandex-clad heroes, and the comforting predictability of a post-credits scene. The formula was simple: invest hundreds of millions in established Intellectual Property (IP), add spectacle, and watch the global box […]

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Posted On : Published By : Sudhanshu Mehta